Community Sentiment Tracking
As part of the LSU Office of Communications & University Relations, this unit regularly surveys key LSU stakeholder groups including, but not limited to, students, faculty, staff, donors, alumni, parents, legislators, local and national industry, and community members. Long-term longitudinal data is collected so LSU can identify changes in stakeholder sentiment and proactively work to address issues as they appear in the data. When key issues arise, focus groups are conducted with stakeholders to gain a deeper understanding of constituents' perceptions and concerns.
Having a unit dedicated to regularly measuring sentiment among our stakeholders allows LSU to seek truth, exhibit empathy, and demonstrate care to all LSU Tigers in a proactive and data-supported manner.
The Community Sentient Tracking unit operates under a cost-center model and can easily perform internal fund transfers between units within the LSU System in order to fund department-specific research.
About the Director
Michael Climek has over 16 years of relevant market research experience. He has worked at LSU for the past 11 years, initially as the director of the Public Policy Research Lab in the Manship School of Mass Communication and now as the Director of Community Sentiment Tracking here in the Office of Communications & University Relations. He received his undergraduate degree from SUNY Oswego in sociology with a minor in creative writing. His first master’s degree in marketing and international business is from CUNY Baruch. And his second master’s degree in leadership and human resource development is from LSU.
Michael is also in the PhD program part-time within the LSU School of Leadership & Human Resource Development and is on track for a December 2024 graduation. More on Michael’s career experience and research history can be found in his CV.